Branding / Naming / Art Direction / Photography Direction
Formerly known as Vogue Center, 670 Chapel is a shopping centre that caters to everyday needs, but adds a hint of luxury. Its tenants range from a high-end butchery to a boutique nail parlour. It serves South Yarra residents who take extra care to live the good life as they do their daily chores.
A rebrand was commissioned to BrandWorks while I was working as their lead creative. Collaborating with copy writer. Apostrophe and photographer, Penny Lane, we came up with a new strategy, name and brand for the shopping locale.
Completed whilst at BrandWorks.
Brand strategy: Ashley Ng & Eleena Tan / Creative direction: Olivia Chen & Micheal Tan / Graphic design: Olivia Chen & Jane Bunn / Copy writing: Apostrophe / Photographer: Penny Lane