Studio Chenchen was founded in 2018 by the Taiwanese art director and designer Olivia Chen. The studio relies on the design and branding experience that Olivia has built over a decade, and draws on a collaborative network of brand strategists, illustrators, interior designers, digital and media experts, and content creators in New York, Hong Kong, Melbourne, and Sydney, equipping us to suit each client’s needs.
Olivia was formally trained through a Bachelor of Fine Arts with the prestigious Pratt Institute in New York City. She has collected a range of clients, recognition and collaborative partners that has followed her professional journey across three continents. Olivia is fluent in Mandarin Chinese and English, and the influence from both Eastern and Western cultures that has shaped our studio is seamlessly infused into our work.
Our regular clients include small, medium and multinational companies from Australia, the U.S., Mainland China, Hong Kong, and Taiwan.
Olivia is also an educator, teaching graphic design at Shillington College in Sydney.
Studio Chenchen exists because we believe that the best work is done by small, dedicated studios that can adapt their team and approach to each individual project. We strongly believe that branding and design should not come off a production line. Branding should reflect what makes the client unique, and personify their aspirations.
We think the best brands are those which allow story-telling to play an active part of the outputs. Design should strive to honour the qualities that makes our clients who they are in their best and most authentic self. The best products are created when we draw on our artistry, craft and creativity to create new and engaging experiences. We help set our clients apart by creatively expressing who it is they want- or need- to be in order to succeed.
What we tell our clients:
We all make choices about what we consume, do or like based on its look and feel, what speaks to us, and what moves us. We’re here to work with clients who have a product, business or a project they believe in and that appreciate the power of design. Together, we create identities and experiences that leave meaningful connections with customers and this differentiates their offering in a loud and competitive market.
What we tell our collaborators:
We’re here to create beautiful work and demonstrate the power of our art. We aren’t about fads or egos. We are about excellent design and authentic, meaningful outputs that improves the aesthetics of the world and helps our clients to succeed.
What we tell ourselves:
We are small, and we want to remain small. We collaborate with people we trust and we know to do excellent quality work. We are not here for the money: we are here because we love our trade, we love design, we love art and we are inspired when we combine the powers of beauty, meaning and creativity.
Studio Chenchen has a proven branding process that we base our workflow on. This ensures the best result is delivered and done so on time, but it doesn’t limit or restrict us. We understand every client is different and every creative journey to the outcome should not feel the same. Being agile and flexible is what keeps us waking up excited.
Key elements in our work with clients is to:
Explore the context, people and history of your business or project. Because the truth has meaning and value.
Discuss and share concepts and examples with the client that we think can best communicate with your audience. The possibilities here are broad and exciting.
Create integrated, consistent execution across range of platforms based on the agreed concept and direction.
3 things we tell our clients:
We will try to allow room for creativity and randomness within a branding or design process as it makes outputs are more organic. Come with us on the journey!
If we’re doing it right, your project will push both of us to do and be the best we can. Truly letting design- and art- be at the front of who you are should be uncomfortable. We strive to find that edge because that is where the real success lies.
Trust in our eye and our expertise, and we’ll get you standing out from the crowd and hitting your goals in no time.
AGDA 2018 Merit for Identity: Small Business Branding
Capricorn Film Festival 2017