Art Direction / Graphic Design / Branding
Although sculpting has been traditionally associated with men, it's so exciting when we see a new generation of female artists who are not intimidated by the nature of sculpting and are also unapologetic of exploring a more feminine approach.
Amanda May is one of the new breed. She came to us with beautiful and tactile hand made creations, mostly of the oversized floral sort but was keen to get her name our there and do more. Her feminine approach creates bold statements and helps transforms spaces. This co-existence of femininity and boldness is what inspired us in creating her brand, referring back to the hand made and crafty nature with colourful materials but reinforced with strength and prominence with a strong and bold brandmark and black borders to support.
Completed whilst at BrandWorks.
Brand strategy: Ashely Ng / Creative direction: Olivia Chen / Graphic design: Olivia Chen / Website design: Lauren Basser