AGDA AWARDS 2018 Merit for Identity: Small Business Branding
Branding / Art Direction / Web Design / Social Media Content Design / Photography / Props Design / Trophies Design
Capricorn Film Festival is a touring short-film festival in central Queensland, Australia. Founded by local filmmaker & director Luke Graham, the festival is devoted to educate a young audience, promote professional local talent, connect the region with the industry and encourage filmmakers to shoot in Queensland.
The festival includes one day of screenings, workshops, and an award ceremony. Award categories are open for school students through to professional filmmakers. The festival has made a mark on the Australian film industry and provides significant exposure and networking opportunities, promoting filmmaking throughout central and northern Queensland. It has is already starting to cultivate and inspire a new generation of Queensland talent.
The main visual was inspired by the natural beauty of Central Queensland and the purity of work submitted by students and novice filmmakers. Intrigued by the charm of homemade creativity and the scenery design in films, we decided to incorporate studio photography with handmade clay figures that represent the art of craft and pay tribute to the DIY spirit of the film festival.
The hand-drawn logotype also echoes this spirit. The shape of the logotype suggests a waving flag, strengthening the idea that the festival is a touring festival traveling around Queensland.
Using removable flags and balloons, all the signage applications were designed to be mobile, and easy to install. The clay figures used in the photo shoot were used as the award trophies.
The festival’s branding was able to assist the festival to expand its customer base and international identity amongst destination festival events.