AGDA AWARDS 2018 Merit for Identity: Small Business Branding
Branding / Art Direction / Web Design / Social Media Content Design / Photography / Props Design / Trophies Design
Capricorn Film Festival is a touring short-film festival in central Queensland, Australia. The festival aims to educate and inspire a young audience, promote local talent, connect the region with the industry, and encourage filmmakers to shoot in Queensland.
The festival includes screenings, workshops, and awards. The festival has already made a mark on the Australian film industry and provides significant exposure and networking opportunities, promoting filmmaking throughout central and northern Queensland.
The main visual was inspired by the natural beauty of Central Queensland and the purity of work submitted by young and local filmmakers. Intrigued by the charm of homemade creativity and the scenery design in films, we decided to incorporate studio photography with handmade clay figures that represent the art of craft and pay tribute to the DIY spirit of the film festival.
The hand-drawn logotype echoes this spirit. The shape of the logotype suggests a waving flag, strengthening the idea that the festival is a touring show traveling around Queensland.
Using removable flags and balloons, all the signage applications were designed to be mobile, and easy to install. The clay figures used in the photo shoot were used as the award trophies.
The festival’s branding helped it to stamp out its unique identity in the market. Our client was extremely pleased with the creative output of the work. In his words:
“The campaign was able to assist with the expansion of our customer base and international identity amongst destination festival events….We loved it so much, we used it twice ;)”