Branding / Art Direction / Illustration
Electronic Baby Gods is a Taiwanese dance performance included in Sydney Lunar Festival 2019. The Taiwanese organisation behind the dance wants to highlight the performance as a continuous event that promotes the cultural and political independence of Taiwan.
‘Prince Nezha’ is a deity worshipped in Taiwan and is popular amongst younger worshippers for his cute appearance and juvenile demeanour. He is depicted as a 7-year old child bearing flags and body armour, topped off with oversized sunglasses and Mickey Mouse gloves.
Traditionally Prince Nezha figures are worn by dancers as suits and performed dances during religious parades at local temples. Because many dancers were young people who enjoyed clubbing, they began combining Taiwanese traditional folk dance with electro-techno music to create the iconic performance – we call it “ Electric Baby Gods”
Considered as a Taiwanese national icon, Techno Prince Nezha is performed internationally to showcase the diverse religious and folk culture of Taiwan.
Photographer: Alan Richardson / Photography Art Direction: Fong Yu