Branding / Naming / Art Direction / Illustration
Dance performances for the infant deity, Prince Nezha, were traditionally made at temple events throughout Taiwan. Over recent decades, many young dancers began integrating electronic music into their dances and performances.
The result is an iconic Taiwanese “Techno-Prince Nezha” performance which is now performed frequently in Taiwan and internationally to showcase the eclectic religious and folk culture of Taiwan.
Studio Chenchen was engaged to produce a series of posters to support a performance of the dance at the 2019 Sydney Lunar Festival. The posters were commissioned to promote the event, present its culture and engage a younger audience about Taiwan.
Our posters leverage the story, style and visuals of the modern Taiwanese culture around Prince Nezha.
We did this by retaining his image per standard costume design: with body armour, flags and oversized Mickey Mouse gloves. Meanwhile, we used elements from a modernised 90s vibe that is popular -perhaps pervasive- amongst urban Taiwanese culture.
Our aim was poster series with illustrations, patterns and colours that reflect the ‘maximum’ style and charisma that has come to personify Prince Nezha’s style and the urban Taiwanese aesthetic that surrounds the techno dance performances.
Photographer: Alan Richardson / Photography Art Direction: Fong Yu