Founded by Kyle Graden, Embrace the Spectrum is an organisation aiming to remove the barriers and pressures of gender biases so that everyone is able to be their authentic self while participating in the global economy.
With corporate workshops, public talks and publications, Kyle wants everyone to embrace every different spectrum in the gender scale.
Inspired by the idea of gender fluidity, Studio Chenchen created a brandmark that is constantly moving on the gender scale. Utilising holographic printing to present the variety of colour.
Logo animation: Heysept