Art direction / Graphic design / Type illustration
Cheeky, fun and urban-inspired, Hochi Mama brings Melbourne a serve of Vietnamese fusion food, great cocktails in a casual dining space. The concept was to re-imagine the larger-than-life personality of Hochi Mama, as the patron of street art and underground hip-hop with a unique street-edge within a eatery-bar context.
Taking 90s' rap lyrics and attitudes as inspiration for a cool, playful and contemporary brand identity, that cut through the noise of other safe asian eateries.
Completed whilst at BrandWorks.
Brand strategy: Ashley Ng / Creative direction & graphic design: Olivia Chen