Art direction / graphic design / campaign / product design / Pattern design ( on the glasses)
Mantra is a unique, premium designer-glasses brand in China with a social mission. It responds rapidly to trends and is affordably priced.
The design is heavily inspired by the nature and culture of Yunnan, and its mission is to eliminate poor vision for rural students in Yunnan. Mantra is giving back to where it is inspired from, and encourages customers with interactive social mission with its buy-one donate-one policy.
As the name " Mantra" suggests, we want to encourage the Chinese youth to look into themselves, find their own mantras, and create their own path that is outside of the Chinese norm.
The distorted brandmarks and typography create a sense of coded message. Promoting a hint of rebellion in a very centralised society.
*Campaign is on the concept stage, with indicative photos.