Branding / Signage Design / Website Design / Social Media Content
Min. Studio is a hair salon that transforms itself into a yoga/ pilates studio after-hours. It is located in Yarraville in Melbourne’s inner-west.
Having the young, family-oriented locals in mind, the studio also hosts a variety of free workshops for young mums, its neighbours and local hair stylists.
Sited in a historic landmark building, Min.Studio’s brand pays homage to the local community.
Studio Chenchen wanted to reflect the brand’s relationship with the community and focused on the history and aesthetic of Min. Studio’s building, a high ceilinged art Deco building that used to be the Yarraville post-office. Its most prominent feature – a large semi-circle window – became the centrepiece of the brandmark.
Reacting to Min. Studio’s multifunctional space, we created a brand system that encompasses all of its offerings: body, hair and mind.
Interior photography: Olivia Chen