Branding / Brand Strategy / Signage Design / Website Design / Social Media Content minstudio.com.au
Min. Studio is a hair salon that transforms itself into a yoga/pilates studio after-hours. It is located in Yarraville in Melbourne’s inner-west. The studio is also used to hosts industry workshops and community events.
Sited in a landmark historic building, Min. Studio’s business and physical identity pays homage to the local community.
The branding reflects the brand’s relationship with the community and focuses on the history and aesthetic of Min. Studio’s physical building– a high ceiling, Art Deco building that used to be the Yarraville postoffice. Its most prominent feature – a large semi-circle window – became the centrepiece of the brandmark.
A brand architecture was created to encompass all of the Studio’s offerings: Mind, Movement and Hair, under one overarching master brand. They belong to the same graphical family but were designed to be used individually.
Min. Studio has become a community hub of the town ever since its opening. It continues to grow its client base and serve the locals.
Interior photography: Olivia Chen