Branding / Brand Strategy / Art Direction / Illustration
Taste Collective is a food consultant that ideates and executes tailored solutions to food and beverage opportunities for clients looking to enter or optimize their position in the Chinese market.
Located in Shanghai China and founded by American and Australian expats living in China. Taste Collective aims to bring people the best experience when eating together, positions themselves as the curator of food experience for the local market. The branding idea was inspired by the foot-path when people eat together, whether alone, or with a bunch of people. It’s really the experience and stories we exchange with each-other when we eat together that counts.