Branding / Art Direction
As a premium residential development,the retail precinct itself is situated on Jack Dyer Street, named in honour of the Tigers football legend. The client requested for the overarching brand to reflect the premium nature of the development, but also be welcoming and bright. Bright and up-beat colour schemes achieve the latter, also assisting in differentiating from other precincts, and paired with traditional style typography, adds a touch of luxe to the brand.
Completed whilst at BrandWorks.
Brand strategy: Ashley Ng & Eleena Tan / Creative direction & Graphic design: Olivia Chen