Think of Yourself As A Brand
You have these great qualities and so much to offer: You might have God-given good looks (but you want people to know that you are approachable ), or you might be really funny, or you might just be very down-to-earth and can be anyone’s best friend. These are the “intangible” values of you, and demonstrate who you are to people in your presence: The way you dress and the way you carry yourself. If you do so successfully you attract the “right” people to be friends with, or even, to sustain a long-term relationships with. This is exactly what branding is about! And while you can “do you” on your own, when it comes to your product or service, it is not always right for you to manage all by yourself.