Branding / Brand Strategy / Naming / Art Direction / Interior Art Direction / Signage Design / Photography & Video Art Direction / Social Media Design & Strategy/ Copy Writing /
Our client had a vision for a health and wellness studio in Hong Kong that stood out against institutional gyms and DIY homespun classes that were typical in the city.
O:Rin, a play on the word original, is a rejuvenating space that encourages individuals to step away from their busy lives and explore their unique and unfettered identity by experiencing personalised healing and growth through Pilates, Gyrotonic and Meditation.
Studio Chenchen was engaged in the early stages of the business to support O:Rin’s founder as a dedicated creative partner. We provided a full suite of services including brand, concept and narrative development; direction of interior design, material and furniture selection; and graphic design, naming and copy-writing.
Close attention was paid to craft a holistic customer journey. The branding we developed is grounded and authentic, as well as being elegant, modern and uplifting. Its identity and narrative evokes the elevated ethos that the studio offers its practitioners: inclusivity and attention to each individuals’ self-worth, elegance and holistic wellbeing. The colours, shapes and materials are organic, warm and nurturing.
The studio space was crafted to provide a consistent and elevating experience that embodies O:Rin’s brand & philosophy. We ensured the site’s single window was used to maximum effect and that materials, lines and colours would evoke a natural, healthy, workable and welcoming environment. Conscious that excellent customer experiences would require fluid functionality and management options, we designed an adaptive floorplan that creates an effortless sense of order and space but is practicable for a variety of different classes and formats.
Photographer: Chow Wing Sing / Copy Writer: Lauren McCurry / Videographer: German Cheuk / Interior Consultant & Designer: Bard Studio /