Branding / Brand Strategy / Graphic Design / Illustration / Photography
Rhodes and Hart is a boutique one-woman hair studio in Frankston, Victoria that seeks to offer an intimate hairstyling experience. In the egotistic and overwhelming world of hair-styling that is increasingly dominated by "influencers" and "celebrity" hair stylists, the owner, Claire, wants to turn the focus back to the customer. Her studio creates a private and comfortable experience and she inspires her clients to be the best version of themselves. Claire wants to use her business to create an inner circle of women who support and inspire each other.
The brand idea was “ A Friend You Trust”– celebrating the close relationship and intimacy between Claire and her clients.
The background graphic is composed of colour gradients and shapes that represent the movement of hair, with a minimal logotype that is almost hiding. This evokes the humble nature that Claire is known for. A series of illustration of the “anonymous hand” represents Claire’s gentle and caring skill.
The rebranding of Rhodes and Hart helped Claire to reposition her service to attract the right clientele and resulted in increased number of bookings.