Branding / Strategy / Art Direction / Illustration
Branding concept for Samsen, Hong Kong.
Inspired by the street-food culture of Thailand, Samsen is a Thai noodles restaurant located in Hong Kong, introducing authentic and top-quality Thai noodles.
Respectful to the traditional Thai recipes, yet innovative in the food offering, Samsen is promising a new experience by the new tastes and lesser known ingredients in the noodles. These are the most authentic Thai-noodles under one roof, and designed to meet the requirement of the finer taste, demanded by locals and ex-pats alike.
The design concept revolves around China town in Bangkok where the dual cultures exit homonymously and work together side by side.