Branding / Illustration / Naming / Website / Signage
The concept for the brand was inspired by the farming heritage of the surrounding area. Taking cues from the Australian landscape, The Croft House brand was born into earthy terracotta tones against an illustrated backdrop of local, native herbs.
The vision for the brand was organic and humble in essence, quietly accented by quality and luxurious details. Taking inspiration from the farm-to-table approach, the brand’s philosophy came through to influence the offering, calling for new local partnerships with suppliers and artisans.
A brand evolved, The Croft House concept turns the challenges of all-day-dining to its advantage. Chef Richard Mellor has upped the ante with a menu that celebrates the finest of local, seasonal ingredients from the region’s local providores to enjoy all day.
Brand strategy: Michael Tan & Eleena Tan / Creative direction: Olivia Chen / Graphic design: Olivia Chen & Jane Bunn / Illustrator: Kevin Dinh / Interior design: Michael Tan & Stephanie Halim / Interior stylist: Rosie O'Donnell / Photographer: Dean Swindell and Toby Scott