Branding & Strategy / Art Direction / 3D Illustration / Naming / Photography / Website Design& Development / Social Media Design & Strategy
The Peers Project was a podcast focused on interviewing millennial entrepreneurs. The client wanted to become a podcast production agency whilst continuing their podcast as an in-house flagship product. Studio Chenchen was engaged for rebranding to support this change in business model.
Renaming positioned The Peers Project as the production agency, and Peers2Peers as the flagship podcast.
Studio Chenchen’s branding concept centres around the idea of a Digital Artisan. It communicates creativity, digital fluency and has a young and creative, but professional and savvy vibe. The branding demonstrates the client’s depth and mastery in the niche world of podcasts; that they appreciate craft but are also reflective and accepting of modernity's shift from traditional mediums.
Studio Chenchen directed digital artwork and sound design to demonstrate the new identity. The artwork shows the affect of a good podcast: intangible sounds forming abstract, tangible bodies; vibrant textures reflecting music, sounds and voices; and attention to the livery in our mouths and ears. A designed set of sound files lets the client integrate the brand into its products.
The branding architecture is minimal, allowing the art to shine. The system is also adaptable, suiting any future products and niches the agency might pursue.
The new branding package provides The Peers Project with a strong and unique brand presence in the industry. The branding system is designed to be flexible so it can support her work as a production agency and can be applied to her own podcast products.
As soon as the brand was launched there was an immediate impact to the client’s business. The company’s social media following tripled and it supported the production house to pitch to multinational brands and a world class university. Interest in the podcast also picked up, with leaders from New York and London contacting TPP to offer interviews.
TPP tells us the impacts have been internal to the team as much as external. The new branding gave the team confidence in their pitches and made them energetic about the company’s future.
Photographer: Jasmine Fisher / 3D Art: Nathatham Rojanusorn / Website Development & Design: Sneha Mishra / Sound Design: Chris Burke / Copy: Lauren McCurry